In a refreshing turn, over at Newsweek’s LevelUp blog N’Gai has some suitably chastising commentary on the newly-announced FPS entitled simply THEY. This overly-simplistic name is accompanied by a nearly informationless press release, and reinforces the idea that whatever THEY is, it’s not worth looking into. “Generally, the role of a press release is to inform. But having read the THEY press release, all we’ve taken away from it is hyperbole and buzzwords, assembled Mad Libs-style for maximum unintended hilarity. What is THEY? Apparently, THEY is a ‘next generation mystery first person shooter for PC and next generation consoles.’ Who are THEY, you ask? ”THEY’ are huge–’THEY’ are different–’THEY’ are hostile!’ How good will THEY be? It’s ’so mysterious, so stunning and so amazing–that ‘THEY’ might become one of the most anticipated world premiere titles from this year’s Games Convention!’”.