Analyst: Halo 3 sales to “quickly reach” $200M
On the day Halo 2 launched in 2004, then-Microsoft corporate VP of marketing and sales Peter Moore made the seemingly audacious claim that Bungie’s shooter would gross $100 million within 24 hours. Rash as it seemed, the guesstimate turned out to be on the conservative side, as Microsoft quickly announced Bungie’s shooter had sold a […]

