The BBC has put up an article which discusses how crucial Halo 3 is to Microsoft\’s strategy for the Xbox 360. A specialist consultant has put forward the view that Halo 3 is much more than just a hugely profitable game, it will be the \’standard bearer\’ not only for what the Xbox can do but also have an impact om Microsoft\’s global profile. Another editor believes that MS has huge hopes for Halo 3 in that people will buy more than just a game and purchase a Gold subscription and downloadable content. The BBC also raises the question of how important third party developers are and whether strong interdependence will contine to which the earlier quoted consultant suggests the depdendence will continue as MS nor Sony can make enough games on their own to satisfy diverse consumer backgrounds.