Reggie Fils-Aime said in an interview that there is no secret plan to store Wiis in a warehouse to spur demand. He said this would result in lost sales to females and 40-50 year-olds who they are trying to reach out to. Reggie says they aren\’t avid gamers and are unlikely to sleep outside a store overnight or visit a retailer 5 or 6 times. \”It is literally a missed opportunity\” he said.