This year toy companies like Mattel and Hasbro are planning an all-out offensive against gadgets like the iPod, Wii and PlayStation. Toy companies want to win back market share they\’ve lost to electronics sellers, however their rival products come at a price. Mattel\’s Fisher-Price are planning a $180 \”Kid-Tough\” portable DVD player which has been designed for 3 year olds. Hasbro is releasing is a $49.99 Spider-Man that can crawl up and down walls via vacuum-pump technology. Jakks Pacific will be releasing $79.99 night vision goggles that allow allow visibility up to 20 feet in completely dark environments.