SAN FRANCISCO–With an abundance of expansions and spin-offs, it’s no secret that the Sims franchise is huge for Electronic Arts. During a session yesterday at the Serious Games Summit portion of the Game Developers Conference, EA’s vice president for global brand development of The Sims label Steve Seabolt gave attendees a glimpse of just how big the series really is.

“The Sims is a highly successful entertainment brand,” Seabolt said. “In fact, we’re coming up next month on selling our 100 millionth unit of The Sims, so it’s mega mega.