The EA Casual Entertainment Label today announced the development of a new wholly-owned, original intellectual property, created for 7-11 year olds called Zubo. The game is is a music-based rhythm-action game featuring a unique set of characters that is scheduled to ship this fall.

Earlier this week, developer Gearbox and in-game ad firm Double Fusion announced a partnership to explore advertising opportunities for the studio’s upcoming games. While reader reaction wasn’t entirely negative, there was no shortage of sentiments like, “Ads have no place in games, period,” or, “In-game advertising’s victories are gamers’ losses in the long run.”

Concerned by […]

SCEA\’s Scott Steinberg has downplayed the fact that the Xbox 360 version of GTA IV will have episodic content by stating that few gamers will actually purchase it. Steinberg remarked that MS spent the GNP of several small latin American countries to get the content but the PS3 has plenty to brag about. Steinerg […]

A product called the IR2Bit has finally gone on sale - this acts as an infrared to bluetooth converter that allows you to control the PS3 via a universal IR remote. The product requires no assembly and acts as a stand alone device.

According to reports, owners of Condemned 2 on the PS3 are reporting that the game\’s audio seems to snap or drop out during the game, particularly within the first level. Sega has responded by saying that it is investaging the issue but indicates using a regular AV cable instead of a HDMI cable should […]