Bruce Everiss, who calls himself a veteran games industry marketer, has said Nintendo may have no option but to make the Wii cheaper at retail. He believes this may happen in Q3 2008 or maybe a little bit later. Reasons for the drop include that \”it has been at the same price for a long time now, during which it has become a lot cheaper to make\” and that GTA IV \”is going to transform the balance in the market strongly in favour of the HD consoles.\”