Sony senior marketing manager, John Koller, revealed during a Wedbush Morgan conference panel on casual gaming today that they want to make the PSP less of a \”PlayStation Personal\” and more of a \”PlayStation Social.\” To support this new social focus, Sony will be releasing the GPS peripheral and PSP keyboard (which is coming in the next 12 months). Koller gave an example use of the GPS: \”a player could know where their friends were, and someone with a copy of Madden could find another friend with the same game and bring the two together.\”