SCEA senior marketing manager John Koller has said that Sony sees the PSP as a \”gateway drug\” to consoles that leads consumers to the PS3. \”For us, the PSP is a very high growth, high margin business and something that is a very good product for us.\” said Koller. Analyst Michael Pachter also highlighted the PSPs success saying that perception that the the PSP is a \”terrible device that no one owns and is a disaster business\” is wrong. \”If you look at sell-through for PSP, at a much higher price point, it is about six months behind the adoption curve of the Game Boy Advance which averaged about USD 80 cheaper.\” said Pachter.